An easy guide to creating an anchor link is essential for online marketers. This article will show you how to create an anchor link with HubSpot, or other tools. By the end, you will be an expert in the subject. Let’s dive in!
Create an anchor link
To create an anchor link, select the text you want to target and add a # prefix to the anchor keyword. It should point the browser to the specific section of content you want. Open the classic WordPress editor and scroll down to the desired section to find this text. Next, look for an HTML tag for the anchor. The most common anchors are h2 and p. You can also use both. Finally, copy the HTML content block to the next section and link it to the new anchors to create an anchor link.
To create an anchor link, you must have content on the page to which the link will direct the users. Anchor links may contain the full website address or the page slug. However, if you change your homepage, you can’t use the old homepage slug. Creating an anchor link can be done for any page, including body text, buttons, image click-throughs, and more. Of course, the more engaging your content is, the more effective your links will be.
To increase your anchor link’s effectiveness, place it in the most appropriate place on the page. Use it in the right places to guide visitors through your sales funnel. Use them to direct visitors to the different parts of your page in a short amount of time. For example, you could place a link to a specific section of your website on your contact page if you want them to subscribe to your newsletter. In the case of one-page sites, you could use an anchor link to direct visitors to the contact form to sign up for your newsletter.
Create an anchor link in HubSpot
To create an anchor link in HubSpot, navigate to your Content > Marketing > Website Pages, Landing Pages, or Blog. Then, click on the Button module. Next, click Edit. Under the URL field, click on the anchor symbol and type in the anchor name. If you want to add an image, you can also put an anchor link after the full URL. You can also place an anchor link on a form to encourage visitors to fill out the form.
Before creating an anchor link, be sure to choose the target page. The target page should be related to the topic of your page. For example, if you’re selling Chinese food, you should create an anchor link that leads to a page on how to adopt puppies. In addition, the anchor should link to additional resources that build upon the topic of discussion. You can use hyphens to separate multiple words within an anchor.
Another example of a successful anchor link is Apple. This computer company uses an anchor link on its home page to drive traffic to its Apple Card product page. The link directs the user to a pop-up with the relevant promotion. By making this process easy for visitors, the company increases its conversion rate. This is important because Google penalizes websites that abuse its guidelines. An over-optimization of anchor text can lower search engine rankings and even disqualify the site.