Face-to-face sales is a tried and tested form of marketing and a wide range of businesses around the world use this technique to reach out to prospective customers. Broadly speaking, this form of promotion simply refers to interacting with consumers directly in order to sell products or services. However, different companies can have very different takes on this technique. One organisation that has a distinctive approach to face-to-face sales is Appco Group. Here, we take a look at what makes its stance on this type of sales stand out.

How did Daryl Katz become one of the wealthiest men in Canada? He wasn’t born into wealth. The self-made billionaire’s father was a pharmacist who, by all reports, was more interested in being of service to his neighbors than in making money. Katz, who is perhaps best known as the owner of the Edmonton Oilers, parlayed his father’s modest drug stores into a chain that recently sold for $3 billion. Here’s how he did it.