No matter what industry you are in, marketing is always going to be a vital concern and it is no different for property developers. However, regarding sales, there is usually one major difference from many other types of sales in that many times structures can be customized to some extent. In times like these, it is important to get the word out that one model home can be viewed and upon signing a sales contract, some amount of revision and customization can be made. So, how do you market something like this? There are a few ways to accomplish your goals.